Yu Song

About Me

I am an Assistant Professor of Marketing at the Chinese University of Hong Kong. My research focuses on how information affects individual decision-making and how data creates value in platform design.

Publications

“How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform" with Jessica Fong and Puneet Manchanda. Forthcoming, Journal of Marketing Research.

“Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?" with Puneet Manchanda. Marketing Science, 2025.

Working Papers

“Optimizing Multi-Stage Personalization in the Customer Journey" Major Revision, Marketing Science.