Yu Song

About Me

I am an Assistant Professor of Marketing at the Chinese University of Hong Kong. My research focuses on how information affects individual behavior and how data creates value in platform design.

Publications

“How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform" with Jessica Fong and Puneet Manchanda. Journal of Marketing Research, 2026.

“Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?" with Puneet Manchanda. Marketing Science, 2025.

Working Papers

“Optimizing Multi-Stage Personalization in the Customer Journey" Major Revision, Marketing Science.