Yu Song

About Me

I am a Ph.D. candidate in Quantitative Marketing at the Stephen M. Ross School of Business, University of Michigan. My research focuses on how information affects individual decision-making and how data creates value in platform design.

I will be joining the Chinese University of Hong Kong as an Assistant Professor of Marketing in Summer 2026!

Publications

“How Effective Is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform" with Jessica Fong and Puneet Manchanda. Forthcoming, Journal of Marketing Research.

“Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?" with Puneet Manchanda. Marketing Science, 2025.

Working Papers

“Optimizing Multi-Stage Personalization in the Customer Journey"